Client Feature: The Java House
What began as an idea cultivated by a college student in a sorority house has grown into The Java House , a widely popular coffee spot with several locations throughout Iowa City. In 1990, founder Tara Cronbaugh developed a passion for the coffee house ambiance while visiting family in Berkeley and Santa Cruz, California. As a student at the University of Iowa at the time, Tara realized that Iowa City lacked the inviting atmospheres that the small California coffee shops afforded their customers. Therefore, she decided to bring the coffee house concept to the Midwest.
The original downtown Iowa City location opened in 1993. It featured a brew bar, where every cup of coffee was brewed individually, so it was as fresh as possible. However, when we spoke with Tara, she reiterated, “While the coffee was really important, it wasn’t really what we were selling. We were selling something more spectacular.” They were selling the ambiance. The welcoming cafe was full of high-end antique furniture, including Victorian couches and Tiffany lamps that provided soft lighting. While guests were waiting the two or three minutes for their coffee to be poured, they had time to converse with one another. Magazines and newspapers were readily available in order to stimulate conversation. It was a place for guests to relax and call their home away from home.

The Java House, University of Iowa Papajohn Biomedical Institute
Walnut Tables by Reclaimed Table
We had the pleasure of working with The Java House at their University of Iowa Pappajohn Biomedical Institute location. Since this project was university-inspired, the design team was in need of furniture that was easier to maintain than antiques. However, Tara was adamant that no laminate or stainless steel would be used. She wanted real wood to keep the space warm, and we were able to provide that in the form of solid walnut tables.
We also worked on The Java House’s recent Mormon Trek location expansion, which now includes The Java House’s sister company, Heirloom Salad Company. Because the store was 18 years old, it was also due for a remodel. Tara was focused on ensuring the space catered to her many different types of customers, whether they were groups of friends meeting to catch up or single coffee-goers working on a computer. We provided custom walnut and white oak butcher block counters, miter fold tables, a large round table, butcher block benches, and a variety of custom steel bases. Our furniture’s high quality wood helped The Java House cultivate a space that carries on the homey ambiance that guests have become accustomed to enjoying. Plus, the wide range of pieces, from rectangular tables to rounds to benches to counters, allows the cafe to have niches for solo guests and pairs, along with seating for larger groups.

Java House Mormon Trek Location
Tables, Counters, and Benches by Reclaimed Table
The intention behind the remodel was not only to stay up to date in terms of the aesthetics of the space, but also to satisfy the challenges that come with current technology. For instance, Tara had to pay strict attention to the positioning of the power outlets. “It’s something you didn’t have to think about 18 years ago,” she said. Back then, the cafe had a phone booth, and customers weren’t fighting for a spot to plug in their battery-depleted laptops. Tara explained, “You have to be creative with how you set it [the space] up.” One solution was making the benches wide so outlets could be installed underneath to attract studiers. In the lunch area of the store, no outlets are available because the goal is to encourage groups to gravitate toward this area and engage in conversation. The strategic layout leads to The Java House’s ideal environment, one that is the perfect balance of relaxing, yet social.
With more locations in the works, it’s clear that ambiance really does sell. Here’s hoping The Java House ambiance is soon brought here to Chicago!
To see more of our restaurant projects, please visit our Portfolio.

